Privacy policy
palmbayortho.com values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, how we keep it secure, and your rights as a U.S. consumer. By using our website or making a purchase, you agree to the terms outlined below.
3.1 Information We Collect
We gather two types of information: personal information (identifiable to you) and non-personal information (anonymous data):
Personal Information
- Account & Order Details: Full name, email address, phone number, shipping address, billing address, and payment information (e.g., credit card details — note: we never store full credit card numbers; this is processed securely by our payment partners, such as Stripe and PayPal).
- Fit & Preference Data: If you save your size preferences (e.g., “women’s size M top, 32-inch waist jeans”) to your account, we collect this information to personalize your shopping experience.
- Communication Records: Emails, live chat transcripts, or feedback you share with our customer support team, including details about fit issues, fabric concerns, or styling questions.
Non-Personal Information
- Website Usage Data: IP address, browser type, device model (e.g., iPhone 15, Dell laptop), operating system, pages visited (e.g., “women’s jeans,” “men’s outerwear”), time spent on each page, and referral source (e.g., Instagram ad, Google search). This is collected via cookies and Google Analytics.
- Aggregate Trends: Anonymous data like “60% of customers choose size L for our cotton tees” or “most orders are shipped to California,” which we use to improve our product lineup and website.
3.2 How We Use Your Information
We use your data only for legitimate business purposes that enhance your shopping experience:
- Fulfill Orders: Process payments, print shipping labels, send order updates (e.g., “Your package shipped!”), and handle returns or exchanges.
- Personalize Your Experience: Show you products that match your size preferences (e.g., “Recommended for you: size M jeans”), suggest complementary items (e.g., “Pair this shirt with these shorts”), and remember your shipping address for future orders.
- Improve Our Products & Service: Use feedback about fit or fabric to adjust our designs (e.g., expanding size ranges for a popular shirt), update our size guides, and optimize our website for easier navigation.
- Market Responsibly: Send you emails about new collections, exclusive discounts (e.g., “20% off your first order”), or fabric care tips. You can opt out of marketing emails anytime by clicking “Unsubscribe” at the bottom of any email.
- Comply with Laws: Maintain records for tax purposes, report fraudulent activity to U.S. authorities, and adhere to consumer protection laws (e.g., the Federal Trade Commission’s guidelines for truthful advertising).
3.3 How We Protect Your Information
We take data security seriously and use industry-standard measures to keep your personal information safe:
- SSL Encryption: All data transmitted between your browser and our website (e.g., payment details, shipping address) is encrypted with Secure Socket Layer (SSL) technology — look for the padlock icon in your address bar to confirm.
- Secure Payment Processing: Our payment partners (Stripe, PayPal) are PCI DSS-compliant, meaning they meet strict global standards for protecting credit card data. We never access or store full credit card numbers.
- Access Controls: Only authorized palmbayortho.com employees (e.g., customer support, order fulfillment) can access your personal information, and they’re required to complete annual data security training.
- Regular Security Audits: We conduct quarterly audits of our website and systems to identify and fix vulnerabilities (e.g., updating software to block new cyber threats).
3.4 Who We Share Your Information With
We never sell or rent your personal information to third parties for marketing. We only share data with trusted partners who help us run our business:
- Payment Processors: Stripe and PayPal process your payments — they only receive the information needed to complete the transaction (e.g., order amount, billing address).
- Shipping Carriers: USPS, UPS, and FedEx receive your shipping address and order details to deliver your package.
- Service Providers: Vendors who help with website hosting (Shopify), email marketing (Mailchimp), or data analysis (Google Analytics) — these partners are contractually obligated to protect your data and only use it for our requests.
- Legal Authorities: If required by law (e.g., a subpoena, court order, or request from law enforcement), we may disclose your information to comply with legal obligations.
3.5 Your Privacy Rights
As a U.S. consumer (including rights under laws like the CCPA/CPRA for California residents), you have the following rights:
- Access: Request a copy of all personal information we have about you (e.g., your order history, saved size preferences).
- Correct: Ask to update inaccurate information (e.g., a wrong shipping address or outdated phone number).
- Delete: Request that we delete your personal information (except for data we need to keep for legal or tax purposes, like past order records).
- Opt-Out: Stop receiving marketing emails or having your data used for personalized ads (e.g., ads on Facebook).
- Data Portability: Request a copy of your data in a machine-readable format (e.g., CSV file) to share with another retailer.
To exercise these rights, email us at service.vip.lris@gmail.com with “Privacy Rights Request” in the subject line. We’ll respond within 30 days and process your request in compliance with applicable laws.
3.6 Cookies
Our website uses cookies to enhance your shopping experience — here’s how they work:
- Necessary Cookies: Required to use basic site features (e.g., keeping items in your cart, logging into your account). You can’t disable these without breaking site functionality.
- Analytics Cookies: Track how you use the website (e.g., which pages you visit most) to help us improve our design and product recommendations.
- Marketing Cookies: Help us show you relevant ads (e.g., ads for our new jeans collection on Instagram) — you can disable these in your browser settings.
To manage cookies, go to your browser’s privacy settings (e.g., Chrome: Settings > Privacy and security > Cookies and other site data; Safari: Preferences > Privacy).
3.7 Updates to This Policy
We may update this Privacy Policy annually or when laws change (e.g., new state privacy laws). The “Last Updated” date at the top of this page will reflect changes, and we’ll email you a reminder if updates affect how we use your data. We recommend reviewing this policy every 6 months to stay informed.